- Leaders need to change their approach
No longer is command and control the best way to manage a business. By necessity, a leader needs to become more collaborative, a co-creator with colleagues and customers.
- Focus on the customer
This is the Jeff Bezos way. Businesses and their leaders need to have this as a primary objective of their digital strategy. Leaders need to adapt as their customer adapts. They must evolve as their customers’ needs, wants, and expectations change. Customers – external and internal – must be the primary focus.
- Culture is critical
Technology empowers digitisation, driving the ability to get closer to the customer and deliver what they want. But the rules of business have not been abandoned, culture is still a key to success. Without the right culture, digital transformation efforts will fail.
- Get comfortable with failure
One important cultural change is that people across the company – from the board and executive level right on down to the shop floor – must allow themselves to experiment and fail. That will need a change in mindset.
- Silos are the enemy
In a digital world, the breaking down of silos is paramount to any transformation strategy. Experimentation, failure, and success need cross-functional collaboration to deliver. Silos inhibit this.
- Technology is a means to an end
It is the enabler of the changes needed to delivery on customer and business leader expectations. It is not the end in itself.
- Digitisation is not a destination, but a manner of travelling
The world is speeding up, customer expectations continue to evolve, and competition is intensifying. Consider digitisation a journey on which you’ll probably never feel like you’ve arrived.
Read more at https://www.businessinsider.com.au/rules-for-digital-transformation-in-business-2019-4#uwySRu5QL1vqUIhk.99